Bespoke is usually a British English term for tailored clothing made at a customer's behest, and exactly to the customer's specification. Bespoke clothing is created without use of a pre-existing pattern, differentiating it from made to measure, which alters a standard-sized pattern to fit the customer.

Today, it is also frequently used for technical components specifically developed for a certain application (e.g. bespoke software), as well as in the automotive and cake decorating industries, when customers get a chance to have an automobile equipped or cake decorated to their specification.

Mr. Cornett found the term years ago in reading Neal Stephenson's The Diamond Age, and had to look it up (a rare thing). Liked it enough that he named the company after it.